Squirt.org, the hook-up and cruising listings site’s bus shelter ad campaign stirred up the local community in Miami, Florida recently.
The ad shows two shirtless men embracing along with the site’s tagline, “Hot ’n horny hook ups,” and the campaign slogan, “Non-Stop Hook-ups.” and were placed near popular gay clubs and establishments in the city.
News reports say a mother complained to the City of Miami about the ad and Pink Triangle Press (PTP), the operator of Squirt.org, were asked to provide a new ad without the tagline “Hot ’n Horny Hookups” and the words “Non-Stop Hookups.”
Meanwhile, the original ad was vandalised, stolen and never replaced by the City of Miami. “We always work very closely with our ad reps and locations when it comes to creative approval,” says Attila Szatmari, digital business director at PTP.
“Our creative was approved, and we just want to have the same treatment as any straight sexy ad would have. Lots of straight-themed ads are as sexy as ours: look at Step up revolution, Tom Ford, Michael Kors, Guess, Viktor & Rolf and Calvin Klein ads.
If these ads can be on streets across America, we don’t understand why two men embracing cannot.” When Squirt.org asked when the updated creative would go live, its ad distributor replied that the case had become “too political” for the City of Miami to touch.
PTP has started a petition against the City of Miami on change.org to have the ad reinstated and invites everybody to express their opinion about the matter via social media under #adequality.