A London branch of the famous Amsterdam and Berlin based fetish business Mister B will open on April 23rd as a store-within-a-store at Expectations in London. Founded in 1994 and operating two famous stores, a wholesale distribution business and retail website, Mister B is a giant name in high quality leather and SM gear for the gay consumer. Mister B is teaming up with Millivres Prowler Group (MPG), the UK’s leading gay publishing and retail business, who operate the Expectations Store at 75 Great Eastern Street, the Prowler Stores in Soho, Brighton and Birmingham, magazines Gay Times and Diva and the website

The two companies will create a 500 square foot store within the Expectations store featuring a wide range of leather clothing, toys, lubes and fetish gear. Millivres Prowler Managing Director, Simon Topham, said, “We are very excited by this new venture. The whole varied fetish/SM scene is growing every year with new young guys coming onto the scene all the time. We have experienced year-on-year growth at our Expectations store since we purchased the business 8 years ago.

Teaming up with Mister B is a big move for us, because it will now add to our existing range of very high quality leather and fetish products, beautifully displayed in a custom designed store within a store. Expectations, – with Mister B, will be the biggest gay fetish store in the UK with by far the widest range for all tastes and pockets.”


The Mister B owner and founder, Wim Bos, will open the new store at 3pm on Saturday 23rd April, so go along for the opening party where there’ll be free drinks, give-ways and Mister B leather modeled by hot guys.



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