Prowler has unveiled an exciting new look at its Soho flagship store. However, whilst the changes won’t be as apparent from the outside, walk inside the store and you’ll now see fresh white walls, shiny new fixtures, classy display cabinets and superb new lighting.

The layout of the front of the store has changed dramatically too, making shopping a simpler and more enjoyable experience. Planned specifically to be ready for a busy London Pride, further enhancements will come later in the year, reinforcing Prowler’s position as London’s leading gay lifestyle store.




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