He’s been called ‘one of the sexiest men alive’ and Israeli model, actor and entrepreneur Eliad Cohen is the now the new face of Australian clothing line BCNÜ. 

On a recent trip to London to promote the brand and the PAPA Party, his international club night, the Israeli hunk took time out of his busy schedule to drop into Clonezone’s Flagship Soho store which stocks a range of BCNÜ fashion, sport and street wear. QXMEN just happened to be passing with a photographer and snapped this pic of Eliad with Clonezone’s ever-attentive staff.


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