WHO LET THE DOGS OUT!

    Earlier this year we wrote about Puppy Play, one of the fastest growing fetishes of recent times. It’s when one guy takes on the role of a pup or dog and gets down on all fours, often wearing a latex dog mask and a puppy dog tail butt plug, while his master (or owner) takes on the role of the owner or handler and treats him like he would a real puppy.

    Of course, with a new fetish comes a whole host of new products on the marketplace to help guys fulfil their canine fantasies, including rubber dog tail butt plugs, puppy paws or mitts, dog hoods and muzzles, water bowls, chewy bones, dog collars, chains and leads. Needless to say, those kings of fetish, Expectations have the lot… and some!

    For starters they have a choice of seven premium rubber dog hoods made from top quality rubber. They all have open mouths to allow for eating and drinking and each one has an elongated nose, which extends just beyond the human nose… So, which one should you choose?

    Well, if you see yourself as one of the furry varieties of man’s best friend you might want to go for the Terrier, Husky or Dalmatian. Maybe you’re a bit of a geezer and a true Brit. If that’s you then you should go for the British Bulldog. If you’re more of a guard dog and see yourself as the tough nut of the doggy world then may we suggest the German Shepherd, Rottweiler, Pitbull or even the Boxer.

    But if you’re really just a bit of a pussy boy you can always opt for the positively feline Jaguar or Cat hood.

    • As a special treat, Expectations is giving away two tickets to Full Fetish, which takes place on Saturday 12th July at the Coronet. For your chance to win them just send an email with your name and contact details to [email protected] with Expectations Full Fetish Competition in the subject field. You’ll have to be quick though as the competition ends at 4pm on Thursday 10th July.

    • And don’t forget Expectations’ two Fetish Week London in-store events, Fit As Fuck on Thursday July 10th and El Guarro on Friday 11th. These events have become legendary, drawing huge crowds of hot, up for it guys thanks to the raunchy goings-on each time!

    • Expectations is at 75 Great Eastern Street, London EC2A 3RY. Tel: 020 7739 0292

     • www.expectations.co.uk