Liberation is the flagship store for rubber innovators Libidex.The shop carries a wide range of off-the-peg clothing for women and men that’s ready to wear if you’re ready to dare, or commission something custom-made after trying on items to see what flatters and flaunts. Celebrity customers include Julian Clary and Lady Gaga, and Libidex have also worked with fashion houses including Vivienne Westwood, Dolce & Gabbana and the late Alexander McQueen, although they greet everyone who walks through their doors with open arms and a warm welcome. Liberation’s ground floor and discreet fetish basement are well supplied with a vast selection of garments from the Libidex latex collections, and offer a fascinating range of good-quality accessories, gifts, adult toys and a few kinky antiques, for your delectation! There are two changing rooms, supplied with talc and wipes, and the premises are fully air-conditioned. They also have the Libidex catalogue available for you to browse on tablet while waiting for your partner to try on their outfit!

    Liberation, 49 Shelton Street, London, WC2H 9HE