Regulate Yourself

    REGULATION is one of the UK’s top gay fetish and bondage specialists. For over 26 years they’ve been helping horny guys get off with high quality mens leather & latex clothing, restraints, sex toys and BDSM accessories. Priding themselves on excellent customer service and a keen eye for high quality products that enhance the lifestyles and erotic experiences of smutbags worldwide, they offer a range of custom fit and bespoke clothing services both online and in their London retail store. They also work with sister brand, Fetters, crafting unique BDSM restraints and playroom furniture pieces!

    REGULATION started as a fetish wear retailer in 1991. Established in Angel, North London, the store soon offered a wide range of fetish wear for men and (for a short time) women. The early 90s expansion of the fetish scene in the UK and Europe led to a growing appetite for fetish clothing and BDSM toys. On the rails of their 90s showroom you could find a broad range of gear including leather, latex, PVC, second-hand workwear, protective and military clothing. Over time, their ranges continued to evolve; the gay “fetish mainstay” choices of rubber, leather and military clothing becoming the primary focus and more BDSM toys and accessories were introduced.

    Within a couple of years, they began producing their own latex too. With a small number of “latex technicians” a selection of new and specialist designs could be made in-house. This small team grew over the years and was expanded to include leather tailors and specialist “strapworkers.”

    In early 2017, REGULATION moved most of their operations (warehousing, manufacturing, offices) from above their Islington retail store to new, larger premises a few miles away in North London. More space was needed for stock and manufacturing and Islington was no longer big enough to satisfy customer orders. Size matters!

    Today, they still produce much of their leather and rubber clothing in North London. They also work with heavy leather materials to produce strapwork, harnesses and specially made bondage articles. REGULATION now stocks over 5000 products and, as well as their own catalogue, they sell products from esteemed manufactures in Europe and the USA. Their online store is supported by their North London warehouse, whilst the Islington Store offers Londoners and visitors a fun and unique physical retail experience.

    If you’re in the market for high quality fetish gear and toys, made with over 20 years’ knowledge, drop by the Islington shop, or check out the enormous collection on offer at

    REGULATION is located at 17a St Albans Place, Islington. London, N1 0NX